Celebrate your dark side with Happily Never After, a sultry collection of enchanting shades

All Six Happily Never After collection shades will be available at ULTA, Sally Beauty, and other professional retailers for Halloween 2017.

Queen, Please!

When you need the best and nothing less, set your sights on this iridescent pearl shimmer.



Clock striking midnight? You’re just getting started with this iridescent pink-gray shimmer. Who needs glass slippers when you can slip into this iridescent pink-gray shimmer.


Lookin’ Gore-Geous

Vamp up the volume with a dark burgundy crème that summons the spirit of the season.


Crown for Whatever

Mirror, mirror on the wall, who’s the chillest of them all? You are in this royally relaxed matte purple.


Life’s Grimm

Consider this gold-black shimmer your night in shining armor.


Do You, Boo!

Make a splash during cocktail hour and beyond in this refreshing gold-flecked glitter.