Our Mission to Live in Colour
China Glaze invites you to Live in Colour. Cultivated on the belief that
uninhibited self-expression is a vital part of life, each China Glaze shade is
developed with a unique spirit and individual persona, representative of
personal beauty and style. Ranging from classic neutrals to exceptionally
bold neons, the China Glaze colour palette knows no limits.
For nearly two decades, China Glaze has smashed barriers and surpassed
industry expectations one colour at a time. Created in 1998, and later
acquired by industry powerhouse American International Industries in
2005, China Glaze has defied gravity, consistently experiencing upward
growth as one of the most recognizable professional nail lacquers
with a cult-like following of global colour connoisseurs.
We are Family
Several colourful years and countless trendsetting collections later, China
Glaze launched two innovations in colour – Gelaze in 2013, a gel+base
formula showcased in shade-matched powder coated bottles, and
EverGlaze in 2015, an exclusive longwear formula with active technology,
expanding the brand portfolio and raising the bar in beauty yet again.