Our Mission to Live in Colour

China Glaze invites you to Live in Colour. Cultivated on the belief that uninhibited self-expression is a vital part of life, each China Glaze shade is developed with a unique spirit and individual persona, representative of personal beauty and style. Ranging from classic neutrals to exceptionally bold neons, the China Glaze colour palette knows no limits.

Our Story For nearly two decades, China Glaze has smashed barriers and surpassed industry expectations one colour at a time. Created in 1998, and later acquired by industry powerhouse American International Industries in 2005, China Glaze has defied gravity, consistently experiencing upward growth as one of the most recognizable professional nail lacquers with a cult-like following of global colour connoisseurs.

We are Family Several colourful years and countless trendsetting collections later, China Glaze launched two innovations in colour – Gelaze in 2013, a gel+base formula showcased in shade-matched powder coated bottles, and EverGlaze in 2015, an exclusive longwear formula with active technology, expanding the brand portfolio and raising the bar in beauty yet again.